Embrace the business end of running a private practice and develop a
positive mindset around marketing. Make marketing a regular part of your weekly schedule, and set a goal for the number of people you will meet with each week. It is always important to feel comfortable developing strong relationships with your referral sources.
Before you begin marketing, it's important to
identify your target market, present yourself in a
positive way, be prepared to give an
elevator speech, and have plenty of
business cards available. Also remember, stories sell, facts tell!
Organizations/Associations:
- Chamber of Commerce
- Business Networking International: www.bni.com
Websites:
Advertising:
- Wellness publications
- Community paper
- Yellow Pages
Free Promotions:
- Post seminar dates in local magazines or the calendar and events section of newspapers
- Write articles for your local paper, journals, publications, organizations, magazines, church bulletins, or ezines
Other:
- Participate in trade shows and health expos
- Meet with other health care professionals (doctors, naturopaths, acupuncturists, personal trainers, massage therapists, nutritionists, etc.)
- Meet with the Human Resource Department of small businesses
- Offer seminars
- Speak for free
- Post fliers, business cards, or brochures on community bulletin boards
- Send out paper and email newsletters
- Purchase a bulk mailing list
- Post your information on website directories
- Provide free public speaking (professional associations, schools, parent advisory committees, community groups, churches, small businesses, service clubs, bookstores, libraries, networking groups, and breakfast clubs)
- Participate in blogs, internet forums, and online discussions
- Serve on committees and boards
- Contact the media to provide a free quote